Shu Uemura Unlimited Foundation Review

by - Mei 01, 2019

Recently Shu Uemura released their new foundation: Unlimited Foundation. I'm sold immediately when saw their breathability test in their youtube channel.

screen shoot from Shu Uemura YouTube Channel

Shu Uemura Unlimited Foundation have 24 shades options and I choosed to try shade 674

screenshoot from


It is a simple white box with Shu Uemura logo and product description. Unlimited. Breathable lasting foundation and SPF 24 PA++

The bottle come with unusual cube pump bottle shape for Shu Uemura foundation (which normally cylindrical shapes). The bottle a little bit heavy and thick that convinced me this made of glass. It contained 35ml of the foundation.


Texture, Fragrance

Shu Uemura Unlimited Foundation have lightweight fluid texture and easily to blend. The one I have is shade 674 light shell which is a little bit too light for me, but surprisingly it blend with my skin well. It has a little foundation scent like others but it not disturbing me at all.



The foundation really feels light on my face. I feels like I'm not wearing any foundation on my face.

It gives natural result with semi matte finish. The coverage is medium, which is fine for me. But if you need high coverage, maybe you need to add some concealer, although the foundation is buildable.

This Shu Uemura Unlimited Foundation sure longlasting on my skin. I used it around 8 hours and the foundation still stay although I used it under hot humid climates. The oil control looks good too for my combination to oily skin and no crack at all. It helps my face not look too oily than using another foundation. It is easily to remove used cleansing oil or micellar water.

Where to Buy:

For Indonesian friends, you can purchase this offline at Sephora, Sogo, Central that sell Shu Uemura products. Or you can purchase this online at sephora indonesia or sociolla for IDR 720.000 (around 48.73 USD, Oct 2020 price)

For Singaporean friends, Malaysian friends, and Philippines friends, you can purchase this at Sephora or Shu Uemura counter that available in your country. 


+ suitable for Asian skin
+ has many option shades (24 shades)
+ lightweight
+ long lasting
+ pump bottle
+ easy to blend
+ lets your skin breath
+ natural result, semi matte
+ medium coverage, buildable
+ has SPF 24 PA ++
+ no breakout


- it is a little bit pricey, but the price is worth it for the result for me
- not travel friendly, since the bottle is made from glass

Rating: 4.2/5 

Disclaimer: All my opinion above are based on my personal experience and not influenced by the brand or its affiliates. It may work different with other people though, so use it with your own risk!

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